As a redhead, I have very light lashes, so I like wearing mascara daily, but dread the raccoon eyes that come whenever I work out.

Our Elastic Stretch Technology stretches the look of your lashes, and coats each individual lash in a volume-boosting, lengthening, ultra-conditioning formula and colour for amazing definition.

I am nearly 40 and I cannot stress how thrilled I was when I looked in the mirror an hour after application and no smudges , no flaking , nothing and then again at the end of the day, i just couldn’t believe it ! I have long been a fan of Diorshow but every once in a while I would try out something new, always to be disappointed. It’s natural enough to be worn day to day and lasts really well, although I probably would go a bit less heavy handed on the bottom lashes than I did in these pictures. Unfortunately my eyelids seem to sweat quite a bit and so by the end of a normal day even the ones that say they are waterproof have left big smudges – even when I only put the mascara on my top lashes… Now this really does work – I have zero smudges 🙂 I can also wear it on my bottom lashes too with no problems… I also thought I would try and wear it overnight to see what it looked like in the morning – still no smudges. Pumped with plant oils like argan and jojoba, it nourishes, softens and moisturises each hair, while biotin stimulates keratin production and works to strengthen each lash.

The effect is not quite as lifting and lengthening as The Mascara Revolution but this doesn’t do that really annoying thing of flaking onto your cheeks halfway through the day. I had stopped putting mascara on my lower lashes because it always smudged underneath my eyes and I already have dark circles to begin with (my lower lashes are almost as long as my top ones). Am a bona fide mascara junkie, and embarrassed to imagine how many brands have tried on the promise of waterproof – only to wind up at work like a panda 🐼. W7 Tube It Mascara features a unique water-activated formula that coats each individual lash for long-lasting, smudge-proof coverage. I personally tend to only find I want to do 1-2 coats with this depending on my mood, but it can take a third coat if you want something super dramatic, however, a third coat does make the lashes start to stick together more.I don’t mind a semi-clumpy mascara, but the brush and formula on this helps keep the lashes well defined and separated while still looking voluminous. Looked in the mirror at home and, normally there would be mascara smudges or black circles under my eyes but THIS STUFF DID NOT BUDGE. Engineered with a curved wand, it not only provides incredible length but also delivers a lift that mimics false lashes, making it a must-have for those with shorter lashes. Then, apply vertical strokes using the brush's ball tip on the inner and outer corner to easily define smaller lashes.