I was raised, like most people, to be skeptical of all sales people, but that makes it harder to see the often good person behind the shiny exterior. You are the sum total of the five people who are closest to you, so surround yourself with great thinkers and doers. Someone approached me, gained my trust, and claimed to be able to make me money if I would only join forces with him and his company. You should achieve immense success in life and everything necessary for the world, your family, and yourself. This enthusiasm is good, but we cannot forget that our clients are not enthusiastic because they do not know our product or service.

Grant Cardone owns and operates seven privately-held companies and organizes an annual entrepreneur conference known as 10X Growth Con. You will either work to accomplish your goals and dreams or you’ll be used to accomplish someone else’s goals and dreams. It implies that goals are not important and instead of taking more actions to meet the goal, you or your employees will know that there is always a way out by simply changing the aim.He is also the founder and CEO of Four Minute Books, a collection of over 1,000 free book summaries teaching readers 3 valuable lessons in just 4 minutes each. When you dig in by embracing massive opportunities—taking risks and going for 10X—you will have success. In the 10X Rule, Grant Cardone shows you his principle to set goals ten times what you think you want and take ten times the action to achieve those goals. You need to face new issues and dilemmas that will challenge you to keep finding and creating solutions. The greatest secret in the world is that you only have to be a small, measurable amount better than mediocrity… and you’ve got it made.

This reminds me of the Martin Luther King quote, “Faith is taking the first step even when you don't see the whole staircase.Think of it this way: you wouldn't consider a diet “successful” if you lost 10 pounds and put on 12. I believe that it is my ethical obligation to create success for myself, my family, my company, and my future.

Making massive action a habit will help you harness the power of habit to break you through obscurity, provide more value, and generate success. Telling the reader repeatedly to not "be a little bitch" and constantly screaming throughout the audiobook as if it helps deliver his points more poignantly didn't resonate with me in the least.The 10X Rule is based on understanding how much effort and thought are required to get anything done successfully. I don't disagree with his conclusions, although the way I arrive at those same conclusions differs vastly than his condescending, tough-guy approach. Says Cardone, “Being careful requires you to take actions cautiously—and there is no way that you will ever hit 10X activity levels by being cautious. Anything that you give only average amounts of attention will start to subside and eventually cease to exist.