a b "Gary Lineker launches Walkers' new flavour campaign". Digital Spy. Archived from the original on 8 July 2019 . Retrieved 8 July 2019. Red Sky Potato Chips from Walkers". Talkingretail.com. 5 March 2009. Archived from the original on 24 March 2012 . Retrieved 12 July 2012. Butt, Stephen (30 October 2013). The History of Leicester in 100 People. Amberley Publishing Limited. p.88. ISBN 978-1-4456-1698-8. Archived from the original on 15 July 2023 . Retrieved 15 November 2016.

Glenn, Martin (2005). "The Walkers' Story". The Best Job in the World - The Walkers crisp Marketing Case Study. Compton House Publishing Ltd. pp.6–7. ISBN 978-0-9549518-0-1. Archived from the original on 19 March 2022 . Retrieved 12 January 2016.Walkers Crisps holiday competition banned after claims it was impossible to win". standard.co.uk. 17 August 2014. Archived from the original on 17 August 2016 . Retrieved 17 August 2014. Since 2008, Walkers has run its "Do Us a Flavour" campaign, challenging the British public to think up unique flavours for its crisps. Six flavours were chosen from among the entries and released as special editions. Consumers could vote on their favourite, and the winner would become a permanent flavour. [13] In 2018, Walkers launched six new flavours to celebrate the brand's seventieth birthday, with each flavour representing a different decade. [14] History [ edit ] a b "So long, salt and vinegar: how crisp flavours went from simple to sensational". The Guardian. Archived from the original on 17 September 2020 . Retrieved 15 September 2020.

He added retailers would“be able to drive awareness of the new products as well as cross-category sales with merchandising in and around the beer fixture” because “athird of all nuts shopping trips include a trip to the beers, wines and spirits aisle”. years of food and flavour innovation". UK Flavour Association. Archived from the original on 4 November 2021 . Retrieved 10 July 2021. 1952. The Nobel Prize for Chemistry was awarded to British scientists, Richard Synge and Archer Martin, for the invention of partition chromatogrphy, which laid the foundations of gas chromatography. In January 2003, Smiths brands Salt 'n' Shake, Scampi Fries and Bacon Fries were relaunched under the Walkers identity. In January 2003 Walkers bought Wotsits from Golden Wonder, which replaced Cheetos during December 2002. In April 2004, Walkers launched a Flamin' Hot version of Wotsits, which replaced BBQ beef, and then Wotsits Twisted, a range of cheese puffs in July 2004. In September 2007, Walkers launched Sunbites, a healthier range of lower/better fat crisps made using whole grains. [32] Walkers Sensations". Sensationscrisps.co.uk. Archived from the original on 7 August 2013 . Retrieved 11 September 2013.a b "Squirrel-flavoured crisps go on sale in UK". Metro.co.uk. 9 January 2008. Archived from the original on 30 September 2009 . Retrieved 26 January 2009. Walkers Flavour Cup". Brandown.com. Archived from the original on 5 March 2012 . Retrieved 12 July 2012. Bamford, Vince (14 March 2012), "Walkers reveals its three mystery flavours", The Grocer, William Reed Business Media, archived from the original on 1 May 2012 , retrieved 25 April 2012

Fletcher, Alex (20 January 2011). "Walkers reveal Comic Relief comedy crisps". Digital Spy. Archived from the original on 19 March 2022 . Retrieved 17 February 2021. Walkers launches six new limited-edition crisp flavours to mark 70th anniversary". Independent. Archived from the original on 17 August 2022 . Retrieved 4 July 2019. Walkers crisps heart shaped challenge: The best UK entries". Herald. Archived from the original on 14 April 2023 . Retrieved 14 April 2023. Jonny Roberts continues: “A third of all nuts shopping trips include a trip to the beers, wines and spirits aisle [6], so retailers will be able to drive awareness of the new products as well as cross-category sales with merchandising in and around the beer fixture.”On 10 April 2016, Walkers launched the Spell and Go promotion, again fronted by Gary Lineker. This competition caused some controversy as customers complained that it was impossible to win. The fairness of the competition was discussed on You and Yours, the consumer show on BBC Radio 4. Over 100 entrants complained to the Advertising Standards Authority, who after completing an investigation, decided that elements were misleading, and the competition was banned. [42] RAY. KAMAL GHOSH (2022). MERGERS AND ACQUISITIONS, SECOND EDITION: STRATEGY, VALUATION AND INTEGRATION. p.486. ISBN 9789391818562. Walkers Crisps – Better for you | less saturated fat". Walkers-eathappy.co.uk. Archived from the original on 31 August 2007 . Retrieved 12 July 2012.