L’Oréal Professionnel Serié Expert Metal Detox Shampoo 300ml is an anti-metal cleansing cream shampoo that detoxifies hair after any color, balayage or lightening service. Before you start the hair detox process, make sure that your strands are nice and wet. Keep in mind, you’ll want to ditch hot water for your wash session. Super-hot water can strip hair of its natural oils, leaving you with dry strands. While you may be looking to get rid of excess oils, those natural ones aren’t meant to be removed completely. Play it safe and use lukewarm water to get the most out of your hair detox. STEP #2: LATHER, LATHER, LATHER The Serie Expert Metal Detox Shampoo is a concentrated, creamy cleansing shampoo formula that can be applied evenly on wet hair and lathered until a rich foam is obtained. Alternatively, lather in the hands prior to make distribution easier, then apply to wet hair and massage gently into scalp. Rinse thoroughly & follow with Metal Detox Conditioner or Hair Mask. For optimal results at home, use the L’Oréal Professionnel Serie Expert Metal Detox Shampoo in conjunction with Metal Detox Conditioner and Metal Detox Hair Mask for ongoing protection from particle deposition. Find an authorised retailer now.

To get the most our of your colour, balayage or lightening services, ask your colourist for the in-salon Metal Detox protocol. Find a salon now. The generous rich cream transforms in a concentrated foam to gently cleans the fiber and removes the accumulation of metal particles. The L’Oréal Paris Elvive Extraordinary Clay Shampoo, which is formulated with three refined clays to instantly purify oily roots while hydrating dry lengths will leave your mane looking beautifully fresh and clean from your scalp to your ends. What does it mean to detox your hair? In the case of a hair detox, we’re talking about the process of removing dirt, oil, and product buildup from your strands with a detox shampooand conditioner, leaving you with a refreshed and revived mane. While you may think that there are plenty of hair care productsthat work to cleanse your strands and scalp—and this is somewhat true—a hair detox takes things a step further for a deeper, more thorough clean that removes impurities that traditional shampoo and conditioners may leave behind. Scalp detox products also pay more attention to your scalp, where a lot of that buildup is likely to be focused. WHAT DOES DETOX SHAMPOO DO TO YOUR HAIR? The generous, rich formula in this hair detoxifying shampoo transforms into a concentrated foam to gently cleanse hair and remove the accumulation of metal particles.If your hair sometimes looks dull, flat, and oily even after you’ve washed it with your go-to shampoo and conditioner, you’re not alone. Perhaps you’ve gone a bit overboard with styling products, or your hair simply needs a refresh. Enter clarifying shampoo—a special kind of shampoo reserved for when you’re in need of a real deep clean. It’s one of the most beneficial hair care products, but it’s often overlooked. If you're not familiar with clarifying shampoo, we’ve got you covered! Keep reading for everything you need to know about how to clarify with shampoo as part of your hair care routine so your strands can look their best. WHAT IS CLARIFYING SHAMPOO? Photo Credit: Photography: Chaunte Vaughn, Senior Art Director: Melissa San Vicente-Landestoy, Associate Creative Producer: Becca Solovay, Makeup Artist: Jonet Williamson, Hair Stylist: Akihisa Yamaguchi, Wardrobe Stylist: Adriana Perez-Bell, Digital Tech: Paul Yem, Model: Chelsea Vaughn

Now that you know the wonders of a hair and scalp detox, you’re probably wondering how often you should detox your hair. The truth is, it really depends on your hair type. Typically, if you use styling products consistently or have oily hair, you may need a hair detox as frequently as once a week. If dry hair is the bane of your existence, every two weeks is a more reasonable expectation. As for those with textured hair, you may only need to detox hair once a month. So, listen to your mane, and don’t overdo it. When you aren't using our detoxing shampoo and conditioner system, use the L’Oréal Paris EverPure Moisture Shampoo and L’Oréal Paris EverPure Moisture Conditioner if you have dry hair and the L’Oréal Paris EverPure Volume Shampoo and L’Oréal Paris EverPure Volume Conditioner for fine hair. Metal particles accumulate inside the hair fibre from exposure to water during regular washing. This negatively impacts colour results and enhances the risk of hair breakage during colouring services. L’Oréal Professionnel introduces a ground-breaking solution to this problem with the Metal Detox Hair Protocol, a member of the Serie Expert collection of targeted hair care products developed to meet specific hair concerns. Using Metal Detox as part of your hair regime will improve colour vitality while reducing hair breakage. Since the goal of a hair detox is to give your mane the extra love it needs, it’d be smart to leave your heat tools behind (at least for the day) and allow your strands to air dry. A great way to keep your strands in shape, this tip will help you reduce damage over time, which will go a long way with the overall look and feel of your hair. HOW OFTEN SHOULD YOU DETOX YOUR HAIR? The Serie Expert Metal Detox Shampoo is a concentrated cleansing shampoo for colour treated hair. It works to detoxify hair from metals from the hair before applying colour such as balayage or lightening services, and protects against further deposits.Over time, your hair collects a buildup of dirt, oil, styling products, and residue from your shampoo and conditioner. Buildup can form from things like overdoing it with styling products and sweating through a workout and it can cause your hair to look oily and weighed-down even after you’ve done your best to cleanse it. That’s exactly what a clarifying shampoo, also referred to as a detoxifying shampoo, can help with. What does clarifying shampoo do? As you may have guessed, this shampoo essentially gives your hair an extra deep cleansing to rid it of any impurities, leaving it “clarified” and ultra-clean. A clarifying shampoo for curly hair can also help reset your curls by removing buildup, which helps revive your natural curl pattern. Ready to experience the benefits of a hair detox for yourself? Follow our step-by-step routine below to help you learn how to detox hair the right way. STEP #1: WET YOUR STRANDS

Want to add a clarifying shampoo to your hair care routine? Follow the steps below to clarify with shampoo the right way. STEP #1: WASH YOUR STRANDSThe level of metal in hair varies, depending on hair porosity and on the water quality where we live. This patented technology with no sulfate is enriched with Glicoamine a molecule small enough to penetrate and neutralize metal INSIDE the fiber. Hair is healthy looking and recovers its shine. For optimal results, follow with Metal Detox anti-deposit protector mask to protect the fiber from particle deposits. To pro guarantee you color, balayage or lightening services ask for your 3-step in salon Metal Detox protocol for 87% less breakage risk* 100% reliable color result**

Typically, clarifying shampoo is meant to be used anywhere from once a week to once a month, depending on the amount of buildup on your scalp. L’Oréal Professionnel Serie Expert Metal Detox Shampoo 300ml διαθέτει επαγγελματική σύνθεση και προστατεύει τα μαλλιά από τα μεταλλικά στοιχεία. After shampooing, it’s key to provide your strands with moisture. Apply the corresponding hair detox conditioner to your strands, making sure to concentrate on the mid-length and ends. Leave it on your hair for one to two minutes before rinsing. STEP #4: LET YOUR HAIR AIR DRY Metal inside the fiber creates both a risk of breakage and it negatively impacts color results during color, balayage and lightening services. There’s no preamble to this routine—it starts immediately with cleaning your hair. Make sure your scalp and strands are saturated with water, then it’s time to reach for your clarifying shampoo. Massage the formula onto wet hair—focusing on your scalp as that’s where excess oil and buildup gathers—and then lather and rinse. STEP #2: CONDITION YOUR STRANDSDiscover the L’Oreal Professionnel Style My Hair Pro App new feature. You’ll be able to identify the metal exposure risk profile of your clients. As we mentioned above, a detox shampoo is a step-up from traditional shampoos. It works to wash away product buildup, dirt, oils, and impurities from your hair for a super deep cleanse. Not to mention, it also works to provide a scalp detox, which can help to clear flakes and dead skin cells that weigh your hair down. As a result, the rest of your hair care products will be able to penetrate your strands better and work the way they’re intended to, leaving you with healthier-looking hair. L’Oréal Professionnel Metal Detox Shampoo is designed to be used with the same frequency as any regular shampoo. If your hair type requires shampooing daily, then go ahead and use it every day. While you may be familiar with the hype surrounding detox teasand skin care products, there is a new detox trend gaining major steam in the beauty world. It’s all about the hair detox now.