Pampero rums, being aged, have a golden color that comes from having been matured in oak casks for several years, the duration depending on the type of rum. Pampero's main markets are Italy, Spain and Venezuela. Its main production plant is located at "Complejo Licorero del Centro", in Ocumare, Miranda state, in the region of the Tuy river valleys, in the central plains. Pampero was founded in 1938 by Alejandro Hernández, the son of Dr. Amador Hernandez and Dolorita Hernandez from Juan Griego, Margarita. Ron Pampero" is typically known by Venezuelans as "Caballito Frenao" (literally "Restrained Horse" but in this context "Rearing Horse"), in reference to its popular brand logo, a cowboy sitting astride a rearing horse in the Venezuelan plains, a scene comparable to that of the gaucho from the Argentinian plains, or Pampas, so therefore its name ( "Pampero" literally means "from the Pampas", although the Venezuelan plains are called Llanos).