I just wanted to say how much I liked the training. The layout and interactivity of it was great, it was professional and well designed, and it was very interesting.” Recreating iconic LEGO models to provide hours of fun and nostalgia for the family with the LEGO Classic 90 Years of Play with another celebratory set still to be revealed, I found myself pondering some of the topics that came up in both natural and more structured discussion even days later. I don't think I would have got the richness of this without the face to face course” anniversary-themed building activities for visitors and display areas for creations to be showcased, In the end the company arrived at a point where many sets cost more to manufacture than they retailed for, while management was unaware of any issues, not talking to each other.

Brilliant. First visit and will now visit regularly. Lego exhibition best day ever for a 7 year old. Family values have always been at the heart of the LEGO Group, which is still headquartered in Billund, Denmark, where Ole started making his first toys. To this day, it is still owned by Ole’s family with grandson Kjeld Kirk Kristiansen recently passing the helm to his own son, Thomas Kirk Kristiansen. I’ve used LEGO building to transform all the crazy ideas I have into reality for many years – there’s always new building techniques to try that spark my imagination for new builds. And most importantly, LEGO building connects me to a community of amazing creative people around the world,” said Chinna, aged 28 from Virginia, USA. Putting a survival plan ahead of a growth plan was challenging given that people were clamoring for the strategy - a road map for reviving profits and returning LEGO to the top of the toy industry. ... Right now, our mission is just to survive." It goes through the main products that were launched and some details about their launch. Like Lego City, Lego Star Wars.The tight link between autonomy and accountability reduces the need for motivation-sapping interventions from upper management."

Honouring awesome AFOLs by showing how they have never stopped playing, creating and inspiring us as a brand, You get to learn with our very own Dr. Gina Gomez de la Cuesta, Clinical Psychologist and author of the LEGO therapy manual and several research articles. Good book that follows some key themes from the "The Toys That Made Us" television series episode on LEGO. Very lively and in-depth case studies with good anecdotes that help you put a name to the stories and specific LEGO innovation periods! Because of the organizational scheme, there's some jumping around in the chronology, and some simplification of the narrative. But the final chapter provides a nice tying together of each of the discussed projects into a nice holistic view. And yet the LEGO company were told by experts and consultants in the 1990s and 2000s that LEGO was dying, that kids no longer wanted to play with toys but instead wanted to play online and with computer games. And that advice, plus some changes in the way kids play and the global environment, led the LEGO company down a path of changes to the business that had terrible financial repercussions.Reading this book was like playing business school buzzword bingo. While it is possible that Lego was one of the most buzzword compliant companies of all times with Blue-Ocean Strategy, Clayton Christensen, Open Innovation, Innovation Matrix all making appearances. But given the short shrift the author spends in describing how these strategies were used in the company it’s impossible to tell.