It comes as KSI and Logan Paul’s popular hydration and energy drink brand launches in Sainsbury’s and Morrisons for the first time ever. Delivering ultimate hydration with zero added sugar and 25 calories per bottle, meaning you can stay on track with your daily calorie goals without sacrificing taste. For the product to be compliant and distributed in the country, the Prime Hydration product had been modified to not contain vitamin A, and the Prime Energy drinks were not subject to sale, as they contained the excessive amounts of caffeine. In New Zealand, it is illegal to sell the Prime Energy drink as it contains 579mg of caffeine per litre, which is above the legal limit of 320mg. UFC ANNOUNCES GLOBAL MARKETING PARTNERSHIP WITH LOGAN PAUL AND KSI FOR THEIR PRIME BEVERAGE BRAND | UFC".

It tastes okay, for me the flavours are a bit too powerful and a bit too sweet but then I'm not a teenager anymore. KSI, who has a huge net worth, revealed this on Twitter, writing: “Just for the record, the KSI Prime bottle is limited edition. Sports drink flavors are Blue Raspberry, Glowberry, Grape, Ice Pop, [9] Lemonade, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon, Tropical Punch, [7] and a now discontinued limited-edition UK-exclusive "KSI" flavor, which is Orange and Mango flavored. Well, first impressions in Sheffield this morning were that people in Yorkshire don't appear to be overwhelmed by the desire to head out and pick up a bottle of the limited edition Prime. The new flavour of viral sensation hydration drink Prime from YouTubers KSI and Logan Paul hit the shelves in Sainsbury's for the first time today.Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume. A new Prime drink has just launched in the UK which is in a black bottle, but there isn’t a flavor name on the front. Me and two friends decided to head out on an expedition across a few fields to the next village over in South Yorkshire.

It does not contain any caffeine, and is therefore not marketed as an energy drink – however, the company did launch a separate energy drink earlier this year, which contains 200mg of caffeine. In January 2023, the Ultimate Fighting Championship announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the mixed martial arts promotion company. We never did quite make it to the next village over as we lost our nerve around the time we lost sight of civilisation in the depths of the farmers fields. Across South Africa, schools have begun banning the drink due to health concerns over the high caffeine content. The limited edition hydration drink reminds me of Lucozade Sports Orange but it does stand out from the pack in being the tastiest out of the lemon lime, blue raspberry, tropical punch and ice pop flavours.Created by YouTubers Logan Paul and KSI back in 2022, the drink took Britain by storm when it came to our shores.

The bottles are predicted to fly off the shelves as the viral drink is known to sell out extremely fast. Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Saying you don't get Prime is just saying you're past all that, which is fine, don't knock the kids though they're just having fun. In October, KSI said they were “trying hard” to increase supply and combat black market selling, but the issue still persists in 2023. We hit a few really important things that are a staple marketing ploy of this generation," Paul said.Originally, you could only get Prime drinks in ASDA or at Arsenal’s Emirates Stadium in England, but the duo has expanded its retailers.