Other than that, the Ohira is a peppy little urbanite equipped with 16-inch steel wheels, air conditioning, cruise control, full power accessories, Bluetooth connectivity and a 6-speaker stereo with CD player and iPod/USB connectivity in its lone trim. All options are installed by the dealer and range from a rear spoiler to a sound system upgrade including a 5.8-inch LCD touchscreen and satellite radio. Not that N3XT's entry-level budget box offered spectacular fuel economy or an exceptionally quiet cabin in the first place. The Ohira's little 1.8-liter four-banger pumps out 128 hp and 125 lb-ft of torque for a 0-to-60 in a compact-stellar 8.4 seconds, but the resultant 27 mpg city/33 highway with either a dated 5-speed manual or 4-speed automatic is more reminiscent of a bigger engine—or at least a body with more front legroom.

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While the majority of Olympic IFs recognize the importance of fan data, our findings show a disparity between the digital touchpoints they adopt and their levels of digital and data maturity. Based on N3XT Sports proprietary research, our latest report outlines opportunities to drive digitalization within the Olympic Movement, including why: For many companies, their digital core is something of a liability. After decades of swift digital transformation and changing structures, they have reached a dead end, their legacy systems limiting their strategic freedom rather than enabling them to thrive. Yet, having a strong digital core has far-reaching impact on a company's current and future business landscape. It supports the organization from within and creates the basis for greater flexibility and a sharper focus on user and customer experience and behavior. Roland Berger has developed a tailored Altogether, the Ohira's future does not look as bright as its nameplate's smile. The Ohira was never a mainstream favorite, trailing every other N3XT model in sales by a margin of at least half, but the Ohira has a habit of making drivers' faces match its moniker. On the downside, drivers of older models note the Ohira doesn't age very gracefully—fuel economy starts to dip, the engine talks a bit louder, and like anything else approaching 8 years on the road, the body loses its fitness. Inside this report, we hear from: Gordon Templeman, United World Wrestling’s (UWW) Director of Commercial Operations and Communications; Rita Pivoriunaite, UWW’s Marketing Manager; Adrien de Cheveigné, Head of Digital Transformation for the Union Cycliste Internationale (UCI); Fergus Murray, World Triathlon’s Head of IT and Broadcast; and Olalla Cernuda, World Triathlon’s Communications Director.