It wouldn’t be an exaggeration if we say that strong marketing plays an important role in the brand’s long-time success. Because of extensive marketing campaigns, the brand has been known and has gained popularity since its beginning, and it’s not just about popularity; they’ve earned loyalty and trust from their customers. For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned.

Milka – Táblás Milka". Milka.hu. 2014-08-27. Archived from the original on December 20, 2014 . Retrieved 2015-04-13.L'historique de Milka: comment est né le nom Milka". Milka.fr (in French). Archived from the original on August 19, 2014 . Retrieved 16 November 2014. Have you heard about their creative campaigns? In their famous marketing campaign, Milka sold chocolate bars with one square missing. Consumers had the option of either taking the square for themselves or sending it to a loved one with a customized message. The insight of the campaign was the idea that the last square of the chocolate bar is the most delicious, and you want it to be eaten in a special way or by a special person. Kraft Foods Chocolate Treats Make Easter Especially Delicious". Mondelez International, Inc . Retrieved 2015-04-13.

Whiteworth, Joe (2 December 2016). "Czech consumer 'harmed' after eating Mondelēz Milka chocolate". Food Quality News . Retrieved 6 September 2017. Milka decided to challenge Ritter Sports’ monopoly, and instead of the common rectangular shape, it went for square-shaped bars. This is the story of how a decade-long battle started between these two chocolate companies, fighting over the shape. Co-Branding Strategy of Milka Werner, Florian (February 21, 2012). Cow: a bovine biography (1st U.S.ed.). Vancouver: Greystone Books. pp.63–64. ISBN 978-1553655817 . Retrieved 10 February 2019. Alpine milk chocolate with cocoa biscuit pieces (12%) and an Alpine dairy cream filling (38%) with vanilla flavor. Sugar, Vegetable Fats (Palm, Palm Kernel), Skimmed <strong>Milk</strong> Powder, Cocoa Butter, Whey Powder (from <strong>Milk</strong>), <strong>Wheat</strong> Flour, Cocoa Mass, <strong>Milk</strong> Fat, Fat-Reduced Cocoa Powder (0,7%), Emulsifier (<strong>Soya</strong> Lecithins), Glucose-Fructose Syrup, <strong>Wheat</strong> Starch, HAZELNUT Paste, Raising Agents (E501, E503, E500), Salt, Flavouring, Acidity Regulator (E524), <strong>Milk</strong> Solids: 18% minimum in the Alpine <strong>Milk</strong> Chocolate</p>

Have you ever wondered who gave us the opportunity to enjoy delicious milk chocolate, Milka? In fact, we should be thankful for the invention of Milk powder, in the late 1800s the chocolate legend Henri Nestlé had developed a powdered milk product, inspired by this commercial product, his friend Daniel Peter invented milk chocolate. The Inventor of Milka Milka is a simple name, but we probably agree that it fits the milk chocolate brand, a name that combines the German words “milch,” meaning milk, and “kakao,” meaning cocoa. The full product name on the label at the time when Milka was created was “Milka Suchard’s.” It was later changed to Milka. This combination is important for all chocolate lovers, so choosing Milka as the name of the brand was directly directed at the target audience. Lilac as the Brand Color Since 2012, it has been owned by us-based company Mondelez International. The company has markets in more than 52 countries, already having sold a huge number of 400 million chocolate bars all over the world. Milka Ingredients