Positioning is the image of a product compared with its competitors [ 6] . Pepsi Max’s image has been portrayed to young to middle aged men through the use of advertisements such as the incorporation of extreme sports [ 7] to show that it is a drink for real men with the use of the slogan “Live life to the Max”. It targets two different age groups with two different perceptions – the younger men who prefer the more ‘energy’ side of the drink whereas the middle aged men who prefer the ‘zero calorie’ part of the drink due to them being more health conscious although it is not directly shown in the advertisements because PepsiCo is trying to maintain the manly image of the drink. A tropical fruit-flavored Pepsi available in Japan for a limited time that debuted in summer 2006. The same concept was later released as Pepsi Summer Mix in 2007 in the US, although the formula was most likely different. http://t2.gstatic.com/images?q=tbn:ANd9GcQbRBqF77oIeEI8aT9XurWfP8C5Q49ya-OKo2Qtb-fnPuYPetgE 11 Price A coffee-flavored variant. It was sold in Russia, Romania, and other various parts of Europe during the 2000s. It is also known as Pepsi Café Chino. [12] When Pepsi Max was first introduced into the market; it was set lower than its competitor’s prices. This was done to try encouraging people to buy the product when it had first come out so that they could see that it was as good quality as its other products.

Pepsi with lime flavoring. It was introduced in 2004 and was discontinued by 2006. It was later re-released as a standard limited edition variety for the spring of 2019, but was later re-released permanently. It was also available in the Philippines. An Apple-flavored variety that was sold as a limited edition in Sweden and Finland in the Summer of 2007. Pepsi Blue Chilled Cola, or simply Pepsi Blue, which was promoted by Britney Spears was released in Vietnam. Another version of Pepsi, Pepsi Ice Mint flavored Pepsi sold for a limited time along with Pepsi Fire in south east Asia including Malaysia. A ginger and cinnamon flavored version that was sold in the United Kingdom for the 2005 Christmas Season. It is similar to Pepsi Holiday Spice.

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A limited edition Pepsi released in 2010 with a high concentration of caffeine and extra carbonation. Followed up on in 2015 with Pepsi Strong and Pepsi Strong Zero. These were sold in larger sizes and with an even higher concentration of caffeine and carbonation. [23] This was further followed up on in May 2016 with Pepsi Strong 5.0 GV, a soda so carbonated that a new bottle had to be designed to contain it. [24] It was also released in Bosnia and Herzegovina in the late 2006. It is still available today, and it outsells the original Pepsi. Pepsi with hot chocolate flavoring. It was given out as a limited edition to people who participated on National Hot Chocolate Day using the #nationalhotchocolateday and #pepsioffer on January 31, 2021. Only 2000 cans of this flavor are known to exist. This soda is said to taste like the classic American chocolate cola (putting chocolate syrup in cola) but with a mild liquorice taste. [8] Acids (Phosphoric Acid, Citric Acid)– Phosphoric acid as mentioned above. Citric acid is produced from citrus fruits. Both are vegan. A Cream Soda-flavored variant of Pepsi Zero Sugar sold as part of the Pepsi Soda Shop range. It was sold as a limited edition in November 2022, joining the standard variety.

A variant on the original Pepsi with a combination of kola nuts, sugar, and sparkling water. It was released as part of the Pepsi 1893 line, which features variants on the original Pepsi formulation by Caleb Bradham. [6] By 1940, the logo was paired down to a succinct banner with smooth words. It had a very Art-Deco-era feel. The letters were clean cut and more thinned out from the version in 1906, where the font gave off a little bit of a carnival vibe. And, the lines from the ‘C’ took on flourishes that highlight the rest of the word, without the awkward connection it had previously tried to share with the ‘P.’It is marketed in Romania under the name Pepsi Twist Lemon. It was sold under the name of Pepsi Twist until recently, and its diet counterpart, Pepsi Twist Light Lemon. Pepsi with raspberry flavoring. It was released as part of the "Pepsi Wild Bunch" - A range of flavored colas test-marketed in the United States from February–April 1991. [2] The soda was said to taste like a burst of raspberry rather than an actual raspberry flavor. Pepsi Max is a product that men everywhere can drink so therefore the drink is distributed intensively, which means that it is available almost everywhere, in supermarkets, corner stores, convenience stores, petrol/service stations and even various vending machines. Pepsi with artificial cinnamon and apple flavoring. It was available as part of a social media contest in 2020.

What does Pepsi’s logo history look like? And how does it stay so recognizable with every drastic redesign? Let’s find out! 1893: Brad’s Drink CF모델 선정 - 건강한 웃음 푸른 희망 - 스포츠월드"[TVXQ, 'Pepsi Nex' CF model chosen] (in Korean). Sportsworldi.segye.com. May 12, 2011 . Retrieved 2012-09-26. Overall Pepsi Max is a great product as it is one of the top 50 selling beverages and the most popular Pepsi drink and it makes PepsiCo a lot of profit and it is a successful product altogether.A sweet coconut and fruit punch-flavored variant. It was sold in the UK and France for a short amount of time in 1994. When a consumer turns the bottle over and it says “bottled by The Beverage Company” they should know it is bottled with magic, precision and holds fizzy flavour, produced in the most sustainable way. Pepsi Now Selling As 'Pecsi' In Mexico". Tuvez.com. March 2011. Archived from the original on 2012-08-08 . Retrieved 2012-09-26.