Southey, Flora (28 January 2020). "Eau de Lion: Nestlé launches breakfast-inspired perfume in France". Food Navigator. Archived from the original on 31 January 2022 . Retrieved 31 January 2022. In a 2004 analysis by the Consumers' Association, researchers named it the worst and most unhealthy cereal in the survey. [13] It was found that the cereal contained 35.9 grams of sugar per 100 grams which was 18 times the recommended level of sugar with researchers saying that Nestle Lion Cereal contained as much sugar as the chocolate bar of the same name. [13] [14] It was also found that the cereal contained four times as much fat than recommended at 13.7 grams as well as 0.75g salt. [13] Ingredients: Whole Grain WHEAT (41.3%), WHEAT Flour, Sugar, Glucose Syrup, Sunflower Oil, Sweetened Condensed MILK, Fat-Reduced Cocoa Powder (1.7%), Calcium Carbonate, Cocoa Mass, Salt, Natural Flavourings, Emulsifier: Sunflower Lecithin, Caramelised Sugar Syrup, Iron, Vitamin B3, B5, D, B6, B1, B2, B9. For allergens, including cereals containing gluten, see ingredients in CAPITALS. Contains WHEATand MILK. May also contain PEANUTS and other NUTS.

Lion - the chocolate that offers a well balanced and rich mixture of ingredients combined with cereals and textured covered chocolate!ToffeeWorld | Toffee Heaven Ltd Cannot Guarantee The Accuracy Of These Ingredients, Dietary & Nutritional information provided. In 2004, Nestle altered the recipe after conducting research, making it lighter and milkier with softer caramel and less wafer. They relaunched Lion Bar, in conjunction with the TV channel Animal Planet. However, sales fell by around 18% between 2004 and 2005, after the change, and their were rumours in 2007 that Lion Bar is to be scrapped. However, instead Nestlé sold their Dijon factory to the Swiss-Belgian chocolatier Barry Callebaut AG and outsourced production to them. Varieties and Innovations Lion was invented by Eric Nicoli, who spotted a gap in the market for a chocolate bar that would appeal to men and boys.

a b c d "Nestlé prepares to scrap Lion bar as sales plummet". Marketing Week. 1 February 2007. Archived from the original on 8 February 2022 . Retrieved 8 February 2022. Lion was first launched by Yorkshire confectionery company Rowntree's in Fawdon, Newcastle in 1976. [2] The production of Lion bars was moved to a factory in Dijon, France when it was bought by Swiss company Nestlé in 1988. [2] 2004–2007 [ edit ] It's Lion Bar, but not as you know it! New Wild Peanut Lion Bar consists of crispy wafer filled with a delicious caramel cream, coated in a mix of crispy biscuit and crunchy peanut pieces, dipped in creamy milk chocolate. This milk chocolate bar is filled with layers of wafer, caramel, cereals and peanuts, so it's sure to satisfy even lion-sized appetites. Although the name of this chocolate bar is now simply Lion, here in the UK, at least, it is more commonly referred to as Lion Bar by the general public, which was its original name in the 1970s and 80s. Its roaring lion emblem has become iconic and is recognised across the world.Lion is a brand of chocolate bar currently owned and manufactured by Nestlé. The brand was originally introduced by British company Rowntree's in 1976. It consists of a filled wafer with caramel and cereals covered in milk chocolate. [1] History [ edit ]