The competition will run from 00.00Hrs on 1st April 2020[19] (the “Opening Date”) to 00.00 on the 8th May 2020[19] (the “Closing Date”) Global Brands is the UK’s leading independent drinks brand development business. It owns, markets and distributes a collection of products across the RTD, premium soft drinks, spirits and beer categories internationally. VK is now the number one student and number one RTD*, and the ultimate #DOUVK campaign is putting VK on the lips of all 18-24 year olds. VK tastes great on its own or mixed up into shared serves such as VK fishbowls. Jen Draper, head of marketing at Global Brands, said, “Fans of VK have spoken in their thousands and they want Watermelon. Pink drinks are hot right now and our consumers seem to think so too, plus Watermelon is set to be a key flavour trend in 2019 [2]. However, it’s not just about the on-trend colour – the taste is so important for VK, and our in-house flavour development team has been working tirelessly to ensure the Watermelon flavour tastes as good as it looks! We can’t wait for consumers to get their hands on the new flavour once it is officially available.”

Global Brands has taken on a new PR agency to specialise in consumer campaigns, and also appointed social media experts to boost VK’s profile throughout the year. The competition is not open to any employees of Global Brands Ltd (or any subsidiary or holding company) or their family members or anyone else connected in any way with the competition, including any agents or suppliers of the promoter or anyone helping or connected to the setting up of the competition and any such persons shall not be permitted to enter the competition. If you are a winner, you have 14 days from the date on which the promoter notifies you of your win to claim the prize. If you do not claim your prize in this time your claim will become invalid.

How to score a free VK Ice

No cash alternative to the prizes will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice[SR3] .

If you can’t make the date, the VK Ices Van is also popping up in other cities this summer with the next stop at CONTENT Liverpool on the 7th b. competition entries that are delayed or fail to be shared online, regardless of cause, including, for example, as a result of any internet failure, social media platform failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind; or Charlie Leaver, Head of Brand at Global Brands: “We are thrilled to reveal our VK Ices Van, along with the first ever chance to try our limited-edition VK Ices. These a. inaccurate prize details supplied to any entrant by any third party connected with this competition;The competition is open to anyone over 18 years old and resident of Great Britain (meaning the United Kingdom excluding Northern Ireland). The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.

Fans can get their hands on VK Blue and VK Orange & Passionfruit alcoholic ice lollies, which bring the party vibe of VK to summer– the perfect treat on a hot summer’s The fastest growing traditional RTD in the UK’s off-trade [1], VK, today unveils its new VK flavour set to join the likes of Blue, Tropical Fruits and Orange & Passion Fruit. With a nationwide public search for a new flavour reaching over 6 million consumers across the summer – Watermelon beat the likes of Violet and Wild Fruits to be crowned the champ. Founded in 1997, having spotted an opportunity in the booming RTD category, Global Brands shot to success with RTD brand VK. This entrepreneurial vision has subsequently generated a portfolio of marketing leading products, which has put Global Brands on the path to be the UK’s number 1 drinks company. available – VK & SODA Berries, a lower calorie version of ‘Blue’, the UK’s best-selling pre-mixed drink flavour, and VK & SODA Lime, a glow up of the iconic vodka, lime, and soda.Top 10 Chocolates Top 15 Chewing Gums Kinder’s Product Range Nutella’s Product Range Ferrero’s Product Range Kit Kat Range Cadbury Range All marketing activity, including official sponsorship of this summer’s most popular music festivals, will be based around the new slogan Make a VKend of It, which was developed with renowned agency, Team Saatchi.