Aunt Jemima Pancake Syrup 710ml Pack of 2

Product Information

In the past few years she finally identified the exact location in Chicago's Oak Woods cemetery where Green was buried. It’s a little different because you’re changing the name of a brand,” he said after previewing an image of the trademarked logo. It gives me the motivation to push forward and make sure that you do something great in this world, that you leave a mark that people know about you," Hayes said.

The company's own timeline says Aunt Jemima was first "brought to life" by Nancy Green, a Black woman who was formerly enslaved and became the face of the product in 1890. In this context, the slang term "Aunt Jemima" falls within the " mammy archetype" and refers to a friendly black woman who is perceived as obsequiously servile or acting in, or protective of, the interests of whites. It has been a staple of American breakfast tables for more than a century, but has long faced criticism that its name and likeness are rooted in racist imagery.Butterworth’s — to announce redesigns as protests against systemic racism erupted across the United States this past summer. Aunt Jemima, a minstrel-type variety radio program, was broadcast January 17, 1929 – June 5, 1953, at times on CBS and at other times on the Blue Network. T. Davis Mill and Manufacturing Company, continued to use Rutt and Underwood’s imagery on its packaging. Dressed as Aunt Jemima, Green appeared at the 1893 World's Columbian Exposition in Chicago, beside the "world's largest flour barrel" (24 feet high), where she operated a pancake-cooking display, sang songs, and told romanticized stories about the Old South (a happy place for blacks and whites alike). Harris would like to see the box include a photo of her aunt dressed as Aunt Jemima with the scarf — but also a photo of Richard looking like herself to show people a complete picture.

The marketing legend surrounding Aunt Jemima's successful commercialization of her "secret recipe" contributes to the post-Civil War nostalgia and romanticism of Southern life in service of America's developing consumer culture—especially in the context of selling kitchen items. Daina Ramey Berry, a professor of history at the University of Texas, said the decision to drop the name and the image of Aunt Jemima is significant because the brand normalized a racist depiction of Black women. African American women formed the Women's Columbian Association and the Women's Columbian Auxiliary Association to address the exclusion of African Americans from the 1893 World's Fair exhibitions, asking that the fair reflect the success of post-Emancipation African Americans. In a 2015 piece for The New York Times, Richardson wrote that the inspiration for the brand's name came from a minstrel song, "Old Aunt Jemima," in which white actors in blackface mocked and derided Black people. USA TODAY spotted some of the new brand's pancake and syrup products at a Florida Publix supermarket this week next to Aunt Jemima items.According to Pearl Milling, the rebranded products will have the phrase “New Name, Same Great Taste as Aunt Jemima” on the new packaging to help consumers find the replacements. After decades of criticism for how the products have perpetuated racial stereotypes, experts, historians and some consumers consider the moves long overdue.

But descendants of Lillian Richard, who portrayed Aunt Jemima for years, say the company decided to rename the brand without consulting the families of the women who brought the character to life. The back of the box could list their names and put a spotlight on one of the women each month, she suggests. The packaging (and what’s inside) will be the exact same—they’ll just feature the new Pearl Milling Company logo. Although innovative, the product, which bore the company’s name and the likeness of a smiling Black woman, was not a success, and Rutt and Underwood sold the firm in 1890. Give your pancakes and waffles the topping they deserve with the delicious taste of Aunt Jemima Original Pancake Syrup.

While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough. The launch of Pearl Milling comes a year after Quaker Oats said it would retire Aunt Jemima from packaging on its brand of syrup and pancake mixes because it was " based on a racial stereotype. PepsiCo replaced the brand name with Pearl Milling Company in February 2021, thus bringing the brand’s history full circle. The Aunt Jemima brand of syrup and pancake mix will get a new name and image, Quaker Oats announced Wednesday, saying the company recognizes that "Aunt Jemima's origins are based on a racial stereotype. Quaker Oats announced it would drop the name Aunt Jemima last summer after the killing of George Floyd and the widespread protests over racial inequality.