Crushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too

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In some cases, the idea to create a product comes after you’ve failed to find one on your own. Starting a business may be done for many reasons. Some want to share their talents and help others. Some want to leave a legacy. While others simply want to make enough money to support themselves. Study social media trends and act on them before they get mainstream. The sooner you fall behind, the more time you'll need to catch up. This for instance applies to which social media platforms you use.

Ask a kid today what she wants to do when she grows up, and there’s a good chance she’ll say, “I want to be a YouTuber.” Many adults might respond with a patronizing, “That’s not a real job, sweetie.” But maybe those kids are on to something. When you reach out to people who can help you, offer them something in return. If, for example, you hope to gain exposure by working with established influencers, devise a unique offer that benefits them as well as you. They’ll almost always ignore you. Nonetheless, persist every day, for months, for years, or more. Use any or all of the following platforms to build your brand: Be yourself and always speak the truth; without authenticity you can't bring consistent content. This also applies to choosing which brands you work with, as you should only work with brands that are aligned with your personal brand. So now after venting, that building a personal brand can be brain washing exercise, and sometime too much, I want to get to the great parts.So you get funny and fun stories, with their interesting "how it all started", and really inspirational ideas, that most of us might not consider, but are really successful today.

Fear of failure” – You don’t want to embarrass yourself or disappoint your family. Talk with those close to you about your idea; tell them that you expect to fail at first and will need their help. Work it out with your spouse. Gary’s unique perspective on what has changed and what has not shows why it is still true today. He also cited examples of how Crush It! concepts have helped other businesses become more successful than they ever dreamed imaginably. Here, we don’t only mean monetarily. He argued you could create a personal brand with the help of the internet. You’ll learn how to build a personal brand and use social media effectively. You’ll also discover ways to create engaging content and make money from it all. Author’s Perspective I worked obsessively. I studied, studied, studied, studied trying to understand how to do this right & how to build this, because I was so obsessed with doing something special." -Sean O'Shea (excerpt from an excerpt in the book)In this book he breaks down how people can create the life they want through building their personal brand, A brand is a public image that conveys your interests and values to the world. It is essential if you want to make money from your passion. Fortunately, building one is now relatively easy. It’s still true that the right product and content will be the key to building a vibrant personal brand.” I recommend this book to anyone who has a marketable talent n want to create a market for it over the social media.

Gary makes it clear that this book is not some magic template of success, in 3 simple steps: “Don’t look for a nine-step program to success here, though. I can’t give you one. The principles are universal; the path is all yours.” The stories provided in this book all illustrate the passion and exertion of really successful entrepreneurs. And here is an example of the new world: So many people don’t think of themselves as cameraworthy, but vlogging and documenting doesn’t demand that you be glamorous or beautiful or really superficially special at all. Have you looked at what’s out there? Aside from the beauty bloggers, the bodybuilders, and the rising pop idols—in other words, aside from everyone in an industry where your looks really matter—everyone on YouTube looks pretty damned ordinary. There are vloggers with disfiguring tumors, vloggers with disabilities, vloggers of all ages and shapes. Vlogging is a terrific way to document instead of create, which means that literally anyone can do it. You don’t need to be accomplished (at least not in the way 99 percent of you reading this define accomplishment) to break out on this platform because, remember, when you’re documenting and not creating, you’re allowed to learn as you go. You don’t have to be an expert (yet). You don’t have to be successful (yet). The only thing you really do have to do is make the road to getting there interesting. How should you respond if someone close to you tries to belittle you or tells you that you are useless? The biggest mistake I see influencers make is, they’ll work with every brand on the planet. It’s all about how many brands can they work with, not about the audience, not about the readership. I see no longevity there. I’m more focused on building my own brand than other people’s brands.” Commit to ignoring every single voice that threatens to undermine you. If it’s your mom, find a respectful way to tell her you want her love but not her opinion. If it’s your friends, tell them you are grateful for their concern but they have to choose to support you or f*** off.”

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You may publish your own books, start your TV show, and conduct a radio talk show or podcast. The sooner you get started, the sooner you can convert your passion into a source of income.