L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 1, Napoli

Product Information

Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test.

Shade P37 was inspired by the romantic city of Budapest. This intense dark red is as deep as the morning sun's reflection on the Danube river and is ideal for anyone seeking a strong, refined look. Isopropyl Myristate • Behentrimonium Chloride • Cetyl Alcohol • Hydroxypropyltrimonium Hydrolyzedwheat Protein • Chances are you probably know all there is to know about Boots.com, but if you don’t then here’s a little more detail about them. description":"Is there anything more summery than tousled beach wave hair? The style – popular year in and year out – is the ultimate out-of-office look. It can be dressed up, adding an extra allure on a night out, or dressed down for a casual, cool chic. The best part is, you don’t need a stylist on-hand to help you create this gorgeous, beachy look for yourself. Regardless of whether you have short, medium or long hair, we’ve rounded up our best tips to help you achieve the beach hair of your dreams." Silylate • Ci 77891 / Titanium Dioxide • 2,4-Diaminophenoxyethanol Hcl • M-Aminophenol • Ascorbic Acid •Discover the unique shades of Préférence with light-reflecting dyes, for a luminous colour full of reflects. OPTION 2– COLOUR TOUCH UP – FOR HAIR THAT HAS BEEN COLOURED WITHIN THE PAST 3 MONTHS IN A SIMILAR SHADE. A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1). Enriched with a UV filter and Vitamin E derivative. Use week after week to preserve the shine of your coloured hair.

Phenoxyethanol • Acetic Acid • Peg-150 Distearate • Trideceth-5 • Trideceth-6 • Trideceth-10 • Panthenol • Linalool • Shade 6.21 was inspired by Zurich, the cultural emblem of Switzerland. This elegant light brown, enriched with cool iridescent reflects, is as refined as the Swiss finest jewellery. There are up to 4 figures in a hair colour number, up to 2 before the decimal point and up to 2 after the decimal point. For example, 3, 5.8, 6.13 and 10.21 are all L’Oréal Professionnel hair colour numbers. Understanding Hair Colour Charts APPLY ON ROOTS. APPLY THE COLOUR MIXTURE TO YOUR ROOTS. USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS, AND THEN MASSAGE. LEAVE IN FOR 20 MINUTES. You must do an allergy alert test without fail 48 hours before each use of this product (read and follow the instruction leaflet).

Good to know

Your L’Oréal Professionnel colourist will use our international colour numbering system during your bespoke in-salon consultation to identify which depth and tones/reflects will best suit you and your hair. We have decoded the hair colour numbering system: one of the key tools which will help you better understand the complexity that goes into your hair colour service in-salon. Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, p-Aminophenol, m-Aminophenol, 2-Amino-3-Hydroxypyridine, 4-Amino-2 Hydroxytoluene, Sodium Metabisulfite, 6-Hydroxyindole, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methylresorcinol, 2-Methyl-5-Hydroxyethylaminophenol, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234346/1) Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Ammonium Hydroxide, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4-Diaminophenoxyethanol HCL, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234366/1) Next your colourist will look at the second and third numbers on the colour chart that appear after the period mark. These numbers indicate the primary and secondary reflects/tones that are present in the colour.

Salicylic Acid • Fumaric Acid • Linalool • Benzyl Alcohol • Amodimethicone • Isoeugenol • Carbomer • Citric Whether you have a specific colour in mind or are in need of some inspiration, your L’Oréal Professionnel colourist can offer you a bespoke service to identify the best hair colour for you. Taking into consideration your natural hair colour, skin tone and eye colour they will create a personalised shade that can help emphasise and illuminate your features. Ask for a colour consultation at your nearest L’Oréal Professionnel salon today to receive your personalised and tailored colour. Colourant Gel: Aqua / Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 4-Amino-2-Hydroxytoluene, Oleyl Alcohol, 5-Amino-6-Chloro-O-Cresol, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) HCL, Thioglycerin, Toluene-2,5-Diamine, Ammonium Thiolactate, EDTA, Erythorbic Acid, Parfum /Fragrance. (F.I.L. C234422/1) Colourant Gel: Aqua /Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Toluene-2,5-Diamine, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Thioglycerin, Ammonium Acetate, 2-Methylresorcinol, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234356/1). Shade 4.013 was inspired by the romantic capital of the world: Paris. This cool brown is enriched with delicate reflects to be as luminous as the city's nightlights. It is perfect for an e ortless Parisian look on all brunettes.Colourant Gel: Aqua / Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Toluene-2,5-Diamine, Poloxamer 338, Resorcinol, Oleyl Alcohol, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Thioglycerin, 2-Methylresorcinol, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234407/1) The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour. Up to 100% grey coverage. description":"Hot days, balmy nights… Sweating it out with heated styling tools? No thanks. Look chic all summer – sans tools - with these three easy styles." A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1)

Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4-Diaminophenoxyethanol HCL, M-Aminophenol, Sodium Metabisulfite, Eugenol, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, Pentasodium Pentetate, N,N-BIS(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Linalool, Alpha-Isomethyl Ionone, Resorcinol, Citronellol, Erythorbic Acid, Parfum / Fragrance, F.I.L C171964/1 The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour. Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2) The outcome of your final target shade will also be influenced by several other factors that need to be assessed by your L’Oréal Professionnel colourist such as undercoat and distribution of pigment. E - High Shine Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Alcohol Denat., Lecithin, Tocopherol, Sodium PCA, Oleth-10, PPG-5-Ceteth-20, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil / Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance, F.I.L. C159572/2The Colourant Gel contains: phenylenediamines, phenylenediamines (toluenediamines), resorcinol, and ammonia. Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202321/2) Phenoxyethanol • Steareth-6 • Acetic Acid • Peg-100 Stearate • Peg-45M • Trideceth-10 • Trideceth-3 • L'Oréal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application.