L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 10.21, Stockholm

Product Information

Permanent colour cream in 10.21 Lightest Pearl Ash Blonde with superb conditioning and incredible shine Phenoxyethanol • Steareth-6 • Acetic Acid • Peg-100 Stearate • Peg-45M • Trideceth-10 • Trideceth-3 • Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test. description":"The term purple shampoo has been floating around the beauty sphere for a long time now. It’s most often associated with other words like ‘brassy’ and ‘platinum’ and there’s a common misconception that it is used exclusively for a certain shade of blonde. What if we said that a variety of blonde tones can use this purple-toning shampoo?" Discover the unique shades of Préférence with light-reflecting dyes, for a luminous colour full of reflects.

Polyquaternium-22 • Ethanolamine • Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate • Ci 77891 / Titanium RINSE. KEEPING THE GLOVES ON, ADD A SMALL AMOUNT OF WATER TO YOUR HAIR AND MASSAGE. THEN RINSE THE COLOUR OUT UNTIL THE WATER RUNS CLEAR. description":"It’s time to get real for a minute, as much as we’d like to go to our favourite colourist for a fresh new hair colour or to cover troublesome greys, the cost that comes along with it isn’t as great. Not to mention, sometimes it’s just not possible to get to the salon. That’s where colouring your hair at home comes in.

Will you be claiming the VAT back?

SPREAD. SPREAD AND APPLY THE REMAINING PRODUCT ALL OVER THE HAIR AND LEAVE TO DEVELOP FOR 45 MINUTES. APPLY. START APPLYING THE COLOUR MIXTURE ON THE LENGTHS AND USE THE BOTTLE TIP TO SPREAD THE PRODUCT THROUGHOUT THE HAIR. LEAVE TO DEVELOP FOR 15 MINUTES. MASSAGE THOROUGHLY. MASSAGE THE MIXTURE ALL THROUGH YOUR HAIR UNTIL IT IS FULLY SATURATED. LEAVE IN FOR 30 MINS.

Colourant Gel: Aqua / Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Toluene-2,5-Diamine, Poloxamer 338, Resorcinol, Oleyl Alcohol, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Thioglycerin, 2-Methylresorcinol, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234407/1)

SPREAD. SPREAD THE REST OF THE PRODUCT THROUGH THE LENGTHS AND ENDS OF THE HAIR. USE ALL OF THE MIXTURE.

APPLY. APPLY THE COLOUR MIXTURE IN SECTIONS STRAND BY STRAND BY PARTING THE HAIR USING THE PRECISION TIP. description":"Is there anything more summery than tousled beach wave hair? The style – popular year in and year out – is the ultimate out-of-office look. It can be dressed up, adding an extra allure on a night out, or dressed down for a casual, cool chic. The best part is, you don’t need a stylist on-hand to help you create this gorgeous, beachy look for yourself. Regardless of whether you have short, medium or long hair, we’ve rounded up our best tips to help you achieve the beach hair of your dreams." APPLY. START APPLYING THE COLOUR MIXTURE AT THE ROOTS OF DRY, UNWASHED HAIR. USE THE BOTTLE TIP TO SEPARATE THE HAIR SECTION BY SECTION. MASSAGE THOROUGHLY. MASSAGE THE MIXTURE TO ENSURE THE PRODUCT IS THOROUGHLY WORKED INTO THE HAIR AND IS EVENLY SPREAD. LEAVE FOR 20 MINUTES.INGREDIENTS: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN (F.I.L. C202320/2). BEFORE APPLICATION, WET AND TOWEL DRY YOUR HAIR – DO NOT WASH IT. CHOOSE WHICH OF THE FOLLOWING TWO METHODS IS THE MOST SUITABLE FOR YOU:

Achieve complete and lasting hair results with our natural brown hair colour and colour-protect products.

Pharmacy product

Achieve 100% grey coverage from root to tip with L'Oréal Paris Excellence Crème. This natural brown hair dye gives you a rich and deep even colour available in a wide spectrum of shades. Our reformulated 3 step system ensures your hair will be left with impeccable grey cover, superior strength, replenished like never before. The protective colouring cream is enriched with Pro-Keratin for long lasting colour and strengthens hair. The new caring post-colour shampoo delicately cleanses the scalp and balances your scalp pH level for less irritation. Once you've completed your natural brown hair dye process, complete your routine with the Colour Protect Wonder Water Hair Treatmentthat leaves your hair nourished and hydrated. Wait at least 2 weeks after using a bleaching, relaxer, a perm or a straightening process on the hair.