Ciroc Premium Vodka | 40% Vol | 70cl | Exceptionally Smooth | Delicious Citrus Taste | Made From Fine French Grapes | Sipping Vodka| Also Cocktails | Distilled 5 Times | The Ideal Christmas Gift

Product Information

Cîroc comes in not one, not two, but nine different flavors. With everything from unflavored to French vanilla to peach to coconut, Cîroc offers something for every palate. Cîroc may be most famous for its vodka, but the brand also makes brandy. Cîroc VS brandy was released in 2018 and, like Cîroc’s vodka, it is made in France, from French grapes. This move should come as no surprise to consumers, as Cîroc’s parent company also owns a large stake in Hennessy Cognac.

a b Notopoulos, Katie (12 December 2018). "Cîroc Ads By Diddy And Others Violate FTC Rules On Influencer Ads Once Again, An Advocacy Group Said". Buzzfeed News. Distilleride Chevanceauxin (Ciroc Distillery): Jean-Sébastien Robicquet". Difford's Guide . Retrieved 9 October 2021. a b "United States Code of Federal Regulations 27 CFR 5.22(a) Standards of Identity for Distilled Spirits". Ciroc (or more properly Cîroc) is a high-end vodka, one of the earlier grape-based vodkas, and now that Puff Daddy is behind it as a promoter, it’s probably sky’s-the-limit for the brand.The producer of Cîroc emphasizes its being distilled five times. The first four distillations use column stills and the final distillation is performed in a traditional copper pot still at the Distillerie de Chevanceaux. [7] Flavored products containing vodka [ edit ] Cîroc is a brand of alcoholic beverages produced in France since 2003 and owned by the British-based multinational alcoholic beverage maker Diageo. [1] [2] The brand family includes vodka, flavored products containing vodka, and brandy. Since 2007, the marketing and promotion for Cîroc in the United States has been handled by Sean Combs in an "equal-share venture" with profits from the brand being split between Combs and Diageo. [3] Etymology [ edit ] a b c Carruthers, Nicola (12 June 2018). "Cîroc vodka moves into brandy". The Spirits Business . Retrieved 8 October 2021. Cîroc's vodka is distinguished from nearly all other vodkas by being derived from grapes, rather than using grain, potatoes, or maize (corn). It is distilled to a very high level of alcohol by volume (ABV) concentration– about 96% (roughly the practical limit of ordinary distillation practices due to the ethanol and water becoming an azeotrope mixture) and is not aged or flavored before being diluted with water to 40% ABV (80 U.S. proof) for bottling, and thus fulfills the criteria for labeling as vodka (which in the United States requires at least 95% distillation concentration and 40% ABV bottling concentration for vodka). [6] This French vodka is not just made from grapes but from “snap frost” grapes, which (I guess) means the grapes are harvested immediately after the first frost. (Search for “snap frost grapes” online and all you’ll come up with are stories about Ciroc vodka.) Distilled five times and bottled at 80 proof, it goes into a fancy bottle and then on to your stomach.

Russia has produced some of the world’s finest vodka brands, with their smoothness and distinct flavors. Russian vodka brands such as Russian Standard and Beluga Noble are popular, but there are numerous other vodkas produced in Russia. Husky Vodka, Jewel of Russia, Moskovskaya, Polugar, Ustianochka, and Zyr Russian Vodka are just a few of the Russian vodkas available in the United States. Husky Vodka, Polugar Vodka, and Grey Goose Vodka all have distinct flavors, with Husky Vodka having a fruity note and Polugar having a smoky note. These vodkas are an excellent contrast to French Grey Goose. With so many options, it’s simple to find a Russian vodka that’s just right for you. What Is Snap Frost? Marr, Madeleine (7 February 2019). "DJ Khaled was under fire about his alcohol use. So he did something about it". Miami Herald. Though Cîroc was founded in 2003, its popularity didn’t take off until after 2007, when Sean Combs (also known as Diddy, Puff Daddy, and P. Diddy) partnered with Cîroc’s parent company, Diageo. The rapper oversees all of Cîroc’s lifestyle branding and marketing, and has been successful in doing so, taking the brand from 50,000 to 2 million cases a year. In 2007, Jay-Z became a brand ambassador for the vodka brand, which had been struggling to sell 40,000 cases in its first few years on the market. In December 2007, the commercial for Cîroc had Sean Combs calling the drink the "official vodka of New Year's" after brand became official sponsor for Cîroc The New Year event. [21] Describing his ambassadorship of the brand, Combs sometimes jokingly refers to himself as "Cîroc Obama". Combs's brand evangelism improved sales substantially; [3] By 2014, the brand was selling more than two million cases per year. [20] [22]Buy Ciroc Pineapple from Azure Drinks". Azure Drinks. Archived from the original on 2 April 2015 . Retrieved 29 March 2015. a b Banks, Alec (2017). "How Diddy Became the Highest Paid Musician Without Releasing an Album". High Snobiety . Retrieved 9 October 2021.

Celebrity spirits can range from gross to great. While some can thank their celeb affiliations for their popularity, others like Cîroc prove their merits have been earned. When VinePair tasted and ranked the best celebrity spirits in 2019 and 2020, Cîroc Snap Frost Grape came in second place in 2019, and Cîroc Ultra Premium ranked eighth in 2020. Other artists such as DJ Khaled (added in 2016) and rapper French Montana (starting in 2017) have also been involved in the brand's development and marketing. An award winning premium vodka, Ciroc 40% derives its distinctive taste from grapes grown in the high-altitude vineyards of France's Gaillac region. Unlike other vodkas it is not produced from potatoes, grains or corn, meaning it has a more fresh, fruity and smooth taste than its peers. In addition to Ciroc original, flavoured options are available, including mango, green apple, pineapple, pink grapefruit, red berry, coconut, amaretto and peach. Brand ambassador is currently Sean Combs, better known as P. Diddy. Vodka: Distilled 5 TimesBrand Development agency Haines McGregor are responsible for Global research, positioning and identity development for Cîroc. The work included the development of brand guidelines and growth driver tool-kits for all markets. [ citation needed] This vodka was made with ice cold spring waters and the finest grains from the world’s farms in the fertile plains of the United States. Frost Vodka is clean and smooth, and it comes with all of the care you’d expect from a premium vodka. The product is made from 100% grain. Heine, Christopher (17 November 2015). "Sean 'Diddy' Combs Is Rebranding Ciroc for the Millennial Mindset". Adweek . Retrieved 9 October 2021. Diddy (10 August 2017). "Hip Hop Can Get Money Together!". YouTube. Archived from the original on 13 December 2021.

Paine, Jake (30 December 2009). "Diddy & Ciroc Offer Cabfare and Metrocards For New Years Eve". HipHopDX . Retrieved 16 July 2022. How A Splash of Premium Vodka and 2 Parts Diddy Catapulted Cîroc". MadameNoire. 11 April 2011 . Retrieved 6 December 2014. a b Cleary, Andrew (30 October 2009). "Diageo Turns to Dutch, Diddy Partnerships for Vodka Expansion". Bloomberg. Archived from the original on 24 September 2015 . Retrieved 1 May 2011. Cîroc was founded in France by Jean-Sébastien Robicquet, whose family is from the wine-growing region of Bordeaux. [17] [18] Robicquet, whose family has been in the wine and spirits business since the early 17th century, had studied winemaking in university before moving into spirits production. [17] [19] Having worked for French cognac-maker Hennessy for ten years, he was approached by the British-based Diageo – which owns a 34% stake in Hennessy – to produce a vodka made from grapes as opposed to grain or potato common among most vodka. [17] [18] Jean-Sebastien Robicquet is recognized as a "Commander of Bordeaux" by the Great Council of Bordeaux for his accomplishments in the field of wine/liquor. [17] [18] Marketing [ edit ] Marketing campaign history [ edit ] Robicquet is not only the founder and master distiller of Cîroc, he is also a wine pro. He has a degree in enology — the study and science of wine and winemaking — as well as a master’s degree in wine industry law, economics, and management. In founding his vodka brand, he combined his winemaking and distilling skills, as Cîroc uniquely starts its life as wine before being distilled into vodka.

What Is Frost Vodka Made From?

All about Cognac – Reading a label". Bureau National Interprofessionnel du Cognac. Archived from the original on 23 December 2016 . Retrieved 9 March 2015. Gabbara, Princess (24 September 2021). "Meet The Marketing Pro Behind Diddy's Cîroc Vodka & DeLeón Tequila". Bustle . Retrieved 8 October 2021. While all vodka is distilled, Cîroc’s distillation process goes a step (or four) further — distilling the spirit five times, which gives Cîroc its distinctive citrus taste. The base wine is first distilled four times in column stills, then distilled a fifth time in a traditional copper pot still at Cîroc’s famous southern France distillery, Distillerie de Chevanceaux. a b c d "My life in food: Jean-Sebastien Robicquet, founder, Cîroc vodka". Independent.co.uk. 15 August 2013 . Retrieved 2 September 2015.