Kopparberg Fruit Lager Lemon & Lime beer 8x500ml bottles

Product Information

Dark Fruit has been created to recruit shoppers to the everyday cider segment by tapping into the burgeoning interest in flavoured cider.” targeted popular tourist destinations across the Mediterranean so that Swedes would enjoy the drinks abroad and continue buying them when they returned home. Jodie Alliss, senior marketing manager for Kopparberg, said the smaller Summer Fruits Light format will drive more trial by having a lower price.

There is only so much space on the shelf or in the fridge,” she says, “which is why we’re pursuing a policy of bringing in a limited edition for the summer, which is Passionfruit this year, and substituting it with Winter, before bringing in another limited edition for next summer. In a bid to become “the most preferred and loved alcoholic drinks brand in the UK”, Kopparberg is launching Fruit Lager Lemon & Lime. The stylish drink, which hits selected shelves in February and March before being widely available from April, has been carefully crafted to deliver a light-bodied premium fruit lager, offering drinkers a unique option to other beers available on the market.Henry Chevallier Guild, partner in Suffolk cider firm Aspall, which markets the pre- mium Perronelle’s Blush brand, says retailers need to be choosy about which fruit ciders they give house room to, in a bid to ensure some longevity in the market.

Porter says the new ciders bring “genuine news and excitement to the modern cider category by appealing to shoppers and fulfilling their need for experimentation”.Rivals seem relatively sanguine about Strongbow treading on a patch of the cider market they’ve had pretty much to them- selves until now. The cider category has experienced phenomenal growth over the past three years and most of that can be attributed to modern flavoured ciders,” says Porter. In 1994 the brothers Peter and Dan-Anders Bronsman finally got the keys to the brewery. 2014, 20 years later, the turnover has gone from 0 to 2 400 000 000 SEK. 2013 – Global distribution partner We are the pioneer of Sweet Cider and Fruit Cider. We are the inventor of Frozen Fruit Cider. THE BEGINNING Targeted at 18-34 year olds, the brand also plans to promote the new product at festivals this summer. Retailers will be able to promote Fruit Lager in store with PoS.

The popularity of fruit ciders has led to another Swedish brand chancing its arm. Proof Drinks is bringing Briska to the off- trade after a period of on-trade exclusivity. The 5% abv lemon & lime tipple will join lower-strength fruit-flavoured beers of recent years, including Carling Zest and Carlsberg Citrus - both 2.8% abv - and the 2% abv Foster’s Radler, but are “nothing like anything other brewers had produced”, said customer marketing manager Rob Salvesen. Created by the talented brewers at Kopparberg’s Swedish Bryggeri, Kopparberg Fruit Lager will be available in a new, zesty Lemon & Lime flavour and is the perfect ‘scandi-cool’ alternative for summer social occasions.h is, before then moving on to the next when that one no longer excites them,” Chevallier Guild adds. Porter at Heineken says: “We work closely with retailers to ensure ranges and displays offer hassle-free shopping. Best served ice-cold from the bottle and with an ABV of 5%, Kopparberg Fruit Lager delivers a refreshing balance of flavour, marrying Kopparberg’s signature fruit taste with a subtle, premium lager bitterness. Photos of the Kopparberg keg (clearly showing the label and tamper evident cap in situ for full or un-broached kegs, or the keg coupler in situ on the keg in the cellar for broached or part full kegs).

In June, 2013, Kopparberg Brewery and SABMiller entered a global distribution partnership. SABMiller, which is one of the world’s leading brewers, will distribute Kopparberg Cider where Kopparberg does not have an existing interest. The first SABMiller operation to sign an exclusive local distribution agreement with Kopparberg is Australia. 2013 – Entrepreneur of the year To reclaim the duty element of any broached Kopparberg cider kegs or un-broached Kopparberg Cider Kegs that are beyond their best before date in your cellar, as a result of the on-trade closure associated with Covid-19, you will need to visit returnyourbeer.co.uk/register to register your outlet and submit your claim. Calder at Kopparberg agrees. “As fruit cider attracts made wine duty, and we import it from Sweden, Kopparberg has a premium price, which consumers are will- ing to pay,” he says. Chevallier Guild says: “We would issue a note of caution on the development of fruit ciders and believe it won’t be long until that part of the market reaches saturation point.

When Bronsman took over in 1994, there were six members of staff. One retired, another quit, but four are still there. They have watched the brewery grow and grow and grow. When they go on holiday, to London or Greece or Spain or Thailand, staff and others from the area see people drinking the cider that bears the name of their tiny hometown in central Sweden and are liable to swell up with pride. Peter Bronsman, the brewery owner, is announced as the winner of the prestigious Ernst & Young Swedish Entrepreneur of the Year award. He represented Sweden in the world final held in Monaco on the 8th of June 2013. 2013 – Beer success If you are a licensed outlet with Kopparberg kegs, you may be eligible for reimbursement on the excise duty paid for the remaining liquid. Per current Government guidelines the duty reclaim process will apply to all best before expiry dates up to and including 4th July 2020. If the products are strong, sales will not start to diminish when the next flavoured launch comes to market. Perronelle’s Blush was launched in 2007 and is still performing extremely well.