Madri Excepcional Lager Beer 24 x 440 ml (cans)

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If I am looking for a lager in the future, I’d definitely consider getting Madrí Excepcional once again. For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have six breweries, with our UK home in the renowned brewing town, Burton-upon-Trent, and a nearly 300-year-old cider press in Suffolk. It’s strong enough to have a lot of flavour, but not so strong to feel like you’d be hammered after 2 or 3.

Molson Coors launches Madri Excepcional - The British Guild Molson Coors launches Madri Excepcional - The British Guild

Carlos Garcia grew up on the outskirts of Madrid and after seeing first-hand the central role that beer plays in Spanish custom & lifestyle he began to sell craft beer. This ultimately led him to establish La Sagra, a young, innovative brewery, with a passionate team of beer lovers brewing exceptional quality Beers, leading an unstoppable beer movement in Spain & beyond! Madrí Excepcional is a unique collaboration between the brewers of La Sagra and Molson Coors. It has all the taste characteristics of a Mediterranean-style lager, full of flavour and aroma at 4.6% ABV, with a light golden colour. Molson Coors Beverage Company (MCBC) has announced its first collaboration with the La Sagra Brewery, based near Madrid, with the launch of Madrí Excepcional – a new modern European-style lager. It doesn’t taste too weak or too strong, and being 4.6%vol it sits at a nice strength for easy drinking. They call this a premium lager, and I’d say it is a really nice drink.This beer glass is one of the vast selection available from GarageBar so have a look at some of our other glasses from around the world!

OUR BEERS | MADRÍ

I wondered why I had been seeing quite a bit of what seems to be the new brand that is Madrí, so I done a bit of reading. I have tried a few cans and I can honestly say that I like the lager. It’s just like you’d expect from a lager, and has that nice crisp lager taste. Madri Excepcional, the first NPD collaboration between La Sagra and Molson Coors, will be exclusively available on draught in UK on-premise venues from 19 th OctoberHe's the 'Chulapo', who were part of Madrid's society in the 19th century. They originated from a sense of pride for their neighbourhood where they were born and raised, famous for their vibrant and elaborate style of dress. Today, they represent the people of modern Madrid, full of life and energy! It's this progressive spirit of modern Madrid that inspired us to make Madrí Excepcional. Its branding is inspired by the term “Chulapo” – originally a group of people in Madrid during the 19 th century who were famous for their elaborate style of dress and cheeky attitude. Today, the term is often used to refer to people from Madrid and this sense of style and attitude that lives on in the city. Madrí Excepcional embodies this sentiment by bringing together traditional and modern brewing techniques to produce a great tasting fusion beer. Madrí Excepcional will initially be exclusively available to the On-trade and Molson Coors aims for it to be available in outlets across the UK by the end of 2021. It’s been a while since I tried a new beer, but I saw some Madrí Excepcional and decided I had to get myself a few cans for the summer. I’d definitely put this in the same leagues as the other branded lagers you’ve probably had: Peroni, Moretti, San Miguel and Estrella Damm.

Madri Excepcional | Morrisons Madri Excepcional | Morrisons

It seems like Madrí is being heavily promoted. I’ve seen a lot of bars using Madri branded umbrellas and dividers outside their bar, this seems to be Madri Excepcional is a light lager from Madrid, Spain. Hitting the UK in 2021 this joint venture between Molson Coors and La Sagra brewery has been a huge success. With this official Madri beer glass, you can indulge yourself in a little taste of Spain.

The Madri Excepcional beer glass is dishwasher safe, toughened and nucleated to keep your pint fizzing until its last drop. It is recommended all glasses are thoroughly cleaned before first use. The traditional Madri beers such as the pilsner are brewed in Toledo in the La Sagra brewery, but the Excepcional is done by Coors. What Does Madrí Excepcional Taste Like? Madrid is famous for the passion of its people and this passion is embodied by the “Chulapos”, a group of people in Spanish society in the 19th century who were famous for their elaborate style of dress and cheeky attitude. Today, the term is used to refer to anybody from Madrid and this style and attitude lives on in modern day Madrid. According to Brown, this is a common strategy: ‘If you’ve got the distribution points, you can copy somebody else’s brand, not have that brand in your distribution, and say, “But this one’s just as good.”’ Spicy. I’ve drank Madri on it’s own as well as having a burger with it, and it does the job well on both occasions.