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Rosa Classico: Combine 25ml Villa Ascenti Rosa, 100ml prosecco, 25ml soda and a dash of sugar syrup then garnish with a thin fresh peach slice or lemon zest. Also has been referred to as "Contemporary", "New Western", "New Wave", and "New American". This style is not legally defined. In general, this category of gin, while it does contain juniper, places less of an emphasis on this botanical. Other botanicals not classically used in London Dry gins are often utilized and often highlight botanicals grown in the region the gin is produced. Most produced as either London Dry or Distilled Gins.
Villa Ascenti gin masterclass plus cocktails - Stylist Win a Villa Ascenti gin masterclass plus cocktails - Stylist
Union Press Ltd | Wigglesworth House, Fourth Floor, 69 Southwark Bridge Road, London, SE1 9HH, UK Tel: +44 (0)20 7803 2420 It’s a privilege to be at the forefront of a brand that is so unique in taste. I am really excited to share the brand’s story which is rooted in Italian provenance and conviviality.” So, we know you’re all wondering, what does it taste like? Well, who better to tell us than the Master Distiller himself: In addition, Diageo has added Christie Knight to the Diageo Reserve team of brand ambassadors. Knight has worked across the world in hospitality venues, including a specialist gin bar in Edinburgh. Knight said: “I have always been a big fan of gin; I love its versatility and the innovation in the category that has continued to evolve.Is it a bird? Is it a plane? No, it’s a new premium gin! Drinks giant Diageo has just announced the launch of Villa Ascenti, a new Italian gin with an intriguing signature botanical. It has been an absolute privilege to be involved in developing Villa Ascenti Gin and to have the chance to showcase the very best of Piemonte to the world,” Rosso added. “It’s a beautiful gin with the region at its heart in its aroma and flavour, but also in how it’s best enjoyed – around the table with friends. I’m particularly proud of the use of the Moscato grape distillate, an idea that stemmed from my winemaking experience.” According to data from Nielsen MAT to 23 February 2019, as quoted by Diageo, the super-premium and ultra-premium gin sectors grew 38.6% in volume and 41.3% in value in the UK.
Villa Ascenti Gin Review – building the Diageo Portfolio Villa Ascenti Gin Review – building the Diageo Portfolio
Villa Ascenti was launched as a “Super-Premium” gin with a focus on it’s Italy’s northwest Piemonte region heritage of “Moscato grapes, fresh mint and thyme”. So think of it as a very Mediterranean gin. To make the gin, Moscato grapes are harvested in August and September, and are then distilled three times. Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
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Lorenzo Rosso, master distiller for Villa Ascenti gin at Distilleria Santa Vittoria, said: “On the nose, the mint and thyme are vibrant and refreshing alongside the spice of the Tuscan juniper berries, whilst on the palate, the Moscato grapes really come to life. A homegrown Italian gin capturing the distinctive fruity taste of ripe peaches grown from the hills of Piemonte. Palate: The Moscato grapes really come to life. Enhanced through copper distillation, the smooth, fruity flavour of this distillate rounds off zesty juniper notes to create a velvety, slightly sweet gin. What does it smell of ? It’s summery – a slightly sweet smell but minty with a firm touch of lemon. The super-premium gin brand has now expanded its range to include Villa Ascenti Rosa. The expression is distilled with peaches, apricots, elderflower, hazelnut, achillea, Brachetto grapes and Tuscan juniper berries.
Diageo releases new Italian gin, Villa Ascenti | Master of Diageo releases new Italian gin, Villa Ascenti | Master of
The gin is made at the Villa Ascenti distillery in Santa Vittoria, Italy, where production is overseen by master distiller Lorenzo Rosso, a trained winemaker and distiller who has more than 20 years of experience with Diageo. This cookie is set by Rubicon Project to control synchronization of user identification and exchange of user data between various ad services. Villa Ascenti Gin is rooted in provenance and brings local, fresh ingredients from Piemonte to life,” Tanya Clarke, general manager of Diageo Reserve Europe, commented. “Its use of locally-grown ingredients from the foothills of Piemonte, alongside some of the more classic botanicals associated with gin, has allowed us to create a high-quality liquid, which we hope existing and new gin drinkers will love.”According to IWSR data cited by Diageo, the super-premium gin category is predicted to increase, boosted by innovation. To begin with, Villa Ascenti gin will launch in 14 European countries from May – including the UK, Italy, Germany, Greece, Ireland, Spain, Portugal, Austria, Switzerland and Poland – as Diageo aims to tap into the “fast-growing” super-premium gin market. Villa Ascenti will be part of the Diageo Reserve portfolio.
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