Beano The Ultimate Guide: A fully illustrated, official new book, new for 2023 to celebrate Beano’s 85th anniversary. The perfect gift for Beano fans ... aged 8, 9, 10, and 11! (Beano Non-fiction)

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Here’s to the next 85 years, and we dedicate this birthday issue to every child out there, because being a kid never gets old.” Meanwhile, 2,023 issues will be given out to classrooms across the country through the Beano for Schools programme.

Inside, the celebs help Beanotown kids stop Mayor Brown from carving his own face into Mount Beano.

More than 4,100 issues of The Beano have been printed since its launch in 1938 with over 70,000 comic strips and 700 characters, including Dennis and Gnasher, the Bash Street Kids and Billy Whizz. Vanessa Andreis, Franchise Planning and Partnerships director, added: “2023 is going to be Beano’s biggest year yet. Kids and their families won’t be able to miss our celebrations as we commemorate both the iconic comic and our incredible characters which are so loved.”

A subscription to Beano is the cheapest and fastest way to get every weekly issue and makes an ideal gift! Other stars from the worlds of showbiz, sports and royalty include Adele, Ant and Dec and Wrexham FC owners Ryan Reynolds and Rob ­McElhenney. The cover, drawn by Beano artist Nigel Parkinson, also features comic regulars Dennis the Menace, Gnasher and Minnie the Minx. Harry Styles, the King, Marcus Rashford, Lewis Hamilton and Stormzy feature in a special 85th anniversary edition of the popular comic.

Beano artist Nigel Parkinson has drawn the celebrities assisting the Beanotown kids in stopping Mayor Brown from carving his own face into Mount Beano for the birthday celebrations. The bite-sized stories and pictures are easy for even reluctant readers to follow, and this weekly dose of stories, jokes, pranks and activities including awesome drawing how-tos, will keep your kids entertained for hours. Now the world’s longest-running weekly comic, Beano has recently reported its fifth year of consecutive sales growth and with more than 28 million Brits having read the comic as kids, its unsurprising that it is loved by all generations, with 84% brand recognition amongst kids, and a whopping 94% recognition amongst adults . The comic cover showcases King Charles wondering if he’s the monarch in Beanotown, as Queen Camilla happily informs him that kids rule in the iconic fictional town. Each of the celebrities featured will become a proud owner of a Golden Dennis & Gnasher Fan Club badge to commemorate their role in Beano’s birthday celebrations.