Bovril Beef Flavoured Drink - 450gm

Product Information

Bovril: It's a drink, a spread, even a crisp flavouring, and it was created in Edinburgh". The Scotsman. 8 June 2010 . Retrieved 20 October 2013.

Bovril can be made into a drink (referred to in the UK as a " beef tea") by diluting with hot water or, less commonly, with milk. [1] It can be used as a flavouring for soups, broth, stews or porridge, or as a spread, especially on toast in a similar fashion to Marmite and Vegemite. [2] Etymology [ edit ] Copper alloy promotional medal or token for Bovril, c. 1866–1914 Halsted, Jon; Hewitson, Chris; Booth, Tim (2010). Knowles Mill, Wyre Forest, Bewdley, Worcestershire - Historic Building Recording, Archaeological Evaluation. Birmingham: Birmingham Archaeology. pp.14–22. a b c Wong, Cecily; Thuras, Dylan (2021). Gastro obscura: a food adventurer's guide. New York: Workman Publishing Company. p.2. ISBN 9781523502196.

Bovril was promoted as a superfood in the early 20th century. Advertisements recommended people to dilute it into a tea or spread it on their morning toast. Some adverts even claimed that Bovril could protect one from influenza. [5]

Bovril was an inspired name marrying together meat, myth and magic: the first part of the word ‘bo’ borrowed from bovine and the second part ‘vril’ from Edward Bulwer-Lytton’s science fiction novel, The Coming Race, in which the Vril-ya were an underground people with awesome electrical powers. Food is the stuff of life: the fortunes made in food manufacturing rely on the creation of narratives that tap into our deepest hopes and fears. The story of Bovril as the ultimate processed beef-based food is an example of brilliant marketing and myth-making – one that famously brings together notions of Britishness and beefiness into a bulbous bottle with a chunky red lid. Watt, S. "Intombi Military Hospital and Cemetery". Military History Journal. Die Suid-Afrikaanse Krygshistoriese Vereniging. 5 (6). Salt, flavour enhancers (monosodium glutamate, disodium guanylate, disodium inosinate), potato starch, sugar, maltodextrin, colour (ammonia caramel), flavourings (containCELERY), beef broth (4%), rapeseed oil, anti-caking agent (silicon dioxide), yeast extract, acid (lactic acid), spices (pepper, lovage root), acidity regulator (calcium lactate). The scientific theories that surrounded Bovril linked it with electricity, another marvel of science that was changing people’s lives. “In the late Victorian era, there were many popular therapies that used electricity as a stimulant and tonic for nervous complaints and constipation,” said Steinitz. “Bovril also slotted into the temperance movement as a drink that was alcohol-free and yet not namby-pamby. It has a suitable dark, macho look and a meaty, macho smell.”Bovril holds the unusual distinction of having been advertised with a Pope. An advertising campaign of the early 20th century in Britain depicted Pope Leo XIII seated on his throne, bearing a mug of Bovril. The campaign slogan read: The Two Infallible Powers – The Pope & Bovril. The inventor of Bovril found an unusual word in a book. The first two letters of the Latin word ‘bovir’, meaning ‘electric fluid’, were combined with the word ‘vril’, which means ‘an electric fluid’. The word was used in the 18th century to describe the fluid that flowed through the human body. It was also used as a name for a type of electric battery, and it is still used today. Is Bovril high in B12?

By 1968, the Bovril empire owned Argentinean beef ranches that totalled the equivalent to half the size of England. Production was also moved from London to its current home in Burton on Trent. British Emergency Ration Field Service Oldest MRE Beef Eaten Survival Food Review Test"– via www.youtube.com.Vivian, Evelyn Charles (1914). With the Royal army medical corps (R.A.M.C.) at the front. Hodder and Stoughton. p. 99. One serving provides a fifth of the recommended daily allowance (RDA) of folic acid, a quarter of our riboflavin needs and 15 per cent of the niacin requirement. One serving provides a third of the Recommended Daily Allowance, and is rich in vitamins B12 and B6, which are essential for the formation of red blood cells.

Thompson, William Phillips (1920). Handbook of patent law of all countries. London: Stevens. p. 42 . Retrieved 5 August 2009.

Health Benefits of Bovril

Bovril has been exported to countries around the world for many years. As well as expatriates looking for a taste of home in countries like France and Spain, Bovril is extremely popular in Malaysia, Singapore and China where generations of people have grown up with the iconic British drink. A century and a half ago, a revolution took place in the food industry. A boom in the urban population fuelled a need for the mass production of affordable, non-perishable foodstuffs sold in cans and jars. Advances in processing and manufacturing collided with a burgeoning interest in science: the result was the emergence of branded convenience foods, cleverly marketed as nourishing and nutritious. Salt, Flavourings (contain Celery), Flavour Enhancers (Monosodium Glutamate, Disodium 5'-Ribonucleotides Bovril jars are commonly excavated as part of archaeological assemblages, such as at Knowles Mill in Worcestershire. [19] The product did however hit a few blips: Bovril had its own horse-meat scandals during the late 1800s, and in 1906 sales of Bovril dipped as result of public horror at the appalling human and animal conditions in the massive Chicago meat processing plants exposed by the publication of Upton Sinclair’s bestselling novel, The Jungle. More recently Bovril went beef-free for a period in response to concerns about BSE (mad cow disease).