Sounders FC Announces Full 2022 Preseason Schedule" (Press release). Seattle Sounders FC. January 18, 2022 . Retrieved January 22, 2022. Oshan, Jeremiah (October 27, 2020). "Sounders extend MLS record playoff streak to 12 seasons". Sounder At Heart. SB Nation . Retrieved December 31, 2022. While every one of the league's original clubs, founded in 1996, have redesigned their crests, and a further four have also done so, the Sounders did not embark on their rebrand intent on a radical change meant to mark a new way forward like their identity-shifting peers. They had no putrid history to put behind them, new ownership ushering in a new era or desire to position themselves as a more "authentic" version of the same club they have always been. Portland Timbers Join Desert Showcase Presented By Visit Tucson" (Press release). FC Tucson. January 13, 2022 . Retrieved January 23, 2022.

The Space Needle, while defining of Seattle and having become a central part of the Sounders' identity, does not alone scream "Seattle Sounders" or even "soccer team," which is going to pose problems considering the tower makes up practically the entirety of the crest. The Rave Green color being so dominant, with only minimal touches of accent colors Pacific Blue and Heritage Aqua, may present some problems on a Rave Green kit as well. Orlando City SC – The Club announced Exploria Stadium’s “Zero Waste Initiative” nearly a year ago and are making strides in advancing and expanding that promise. The club is in the midst of its first ever Sustainability Week, May 22-28, where they are educating fans on their solar power, compost efforts and more. The week culminates with the club sporting Primeblue jerseys on field.My biggest takeaway from all of this is that we have a club devoted to creating the best possible brand identity and fan engagement in the world, and we couldn’t be more excited for what is to come.” Zulily enters its fourth year as Sounders FC’s jersey partner in 2022, following an inaugural season in 2019 that saw the team claim its second MLS Cup championship. A global retailer dedicated to delivering a curated, discovery-driven and fun shopping experience to millions of moms since 2010, Zulily is headquartered in Seattle. Seattle Sounders FC have unveiled their new Home (primary) jersey for the 2022 and 2023 MLS seasons, the Legacy Green kit by adidas.

Herculez Gomez and Sebastian Salazar debate the biggest storylines and break down the best highlights that soccer in the Americas has to offer. Stream on ESPN+ (U.S. only) Evans, Jayda (January 24, 2022). "Former Sounders player Andy Rose 'over the moon' to now be a Sounders assistant coach". The Seattle Times . Retrieved March 26, 2023. Evans, Jayda (March 24, 2023). "Sounders hoping to change fortunes on the road starting in Kansas City". The Seattle Times . Retrieved March 26, 2023. Concacaf Champions League 2022 draw: MLS teams learn Round of 16 matchups". mlssoccer. December 15, 2021 . Retrieved December 28, 2021.

Seattle Sounders FC is a club with a long, rich history that deserves to be celebrated. And, as most people know, the March to the 50th anniversary of the club has begun,” added Cameron Collins, president of the Sounders FC Alliance Council, which acts as a liaison between supporters and ownership. “We at the Alliance Council were invited to take part in this, most notably as part of the brand identity process that will shape what the Sounders become for the next 50 years. Sigal, Jonathan (March 14, 2022). "Team of the Week presented by Audi: A star is born, No. 10s shine & St. Clair makes case in Week 3". MLSsoccer.com . Retrieved March 24, 2022. The secondary and tertiary designs the Sounders have introduced are perfect examples of excellent storytelling that evoke a club's history and soul. They reflect the extensive fan engagement that the club did to inform their rebranding process, which clearly guided their vision. While that may seem like an obvious step to any club's rebranding, it is what the Columbus Crew, Chicago Fire and CF Montréal failed to do, resulting in such bungling failures that they had to make significant changes to their rebrand within two years of debuting them. The Sounders didn't simply redesign their crest, though. They introduced a series of secondary and tertiary marks, and it's there that they really succeeded in harnessing the history and culture of the city and club. a b c d "Sounders FC announces roster decisions to conclude 2021 season". soundersfc . Retrieved January 21, 2022.