Dragon Soop Blue Raspberry Caffeinated Alcoholic Beverage (8 x 500ml Cans)

Product Information

Sour Apple, Blue Raspberry, Lemon Sherbet, Red Kola, Tropical Fruit Punch and New Venom. Sound refreshing? These are just some flavours of Dragon Soop. And what a cool name! As a membership group that delivers alcohol and drug services daily to a large number of young clients, we feel the need to raise our concerns around this drink as It breaches numerous codes of conduct. Therefore, we are asking you to consider all points made above and take on board our recommendations to reduce both the alcohol and caffeine content and rethink the marketing strategies of this brand and particularly the impact it has on our young people and their health.” At NIADA we have serious concerns about these high caffeinated and alcoholic drinks, especially Dragon Soop, as so many young people are consuming this drink usually in large quantities. Our focus group concluded that while young people drink the cans, they also mix them with other substances. One 16-year-old female reported ‘they are sweet and fruity flavours they can be mixed with vodka’.

The company stated that a company, whether it be a Code Signatory or member of the Portman Group, should be able to trust that a ‘final’ decision was final. The company explained that should the same product be subject to complaints of the same nature on more than one occasion, businesses would find it impossible to make medium to long-term planning and investment decisions. READ MORE: How long alcohol takes to leave your body as experts warn against Christmas drink driving At a hearing last month, Calder-Hamilton pled guilty to driving on Mile End Avenue in Aberdeen with 49 microgrammes of alcohol in 100ml of breath on September 20. The company stated that NIADA seemed to make the general case that high strength alcohol in and of itself caused anti-social behaviour. However, the company stated that if this was true, a well-known vodka brand with a 37.5% ABV would be far more likely to cause excess drinking and anti-social behaviour than Dragon Soop at 7.5% ABV.In conclusion for this section of the producer’s formal response, the company explained that NIADA had incorrectly stated that Dragon Soop ‘breaches numerous codes of conduct.’ The company stated that this was unfounded and noted that no evidence or detail was presented by NIADA to support this misleading statement.

For young people, both large quantities of caffeine and alcohol can be harmful and both of these together in one drink is very concerning. In addition to this, it is worth noting that one can contains more than double the daily recommended limit of caffeine and can exceed the limit of alcohol units daily. Moderate - On your feet for much of the day, either standing or occasional slow paced walking. Typical jobs: shop assistant, teacher, chef/cook, bar worker, engineer.

‘I’ve just Googled it. It’s got quite a high alcohol content’

The company then stated that its support of the Portman Group’s Code had been demonstrated by its history of cooperating with the Portman Group over many years. One can of Dragon Soop contains 175mg of caffeine – more than the 150mg found in a double espresso from a coffee shop. A factual statement that a product contains a particular ingredient, for example high caffeine content, is unlikely in itself to be problematic under the Code.” The Panel considered the name Venom would be recognised by the majority of UK consumers to mean ‘poison’ in its day-to-day usage and noted this in the context of a beverage which had a relatively high alcohol and caffeine content. The company agreed that four participants in the focus group had provided quotes that demonstrated they used Dragon Soop irresponsibly, and for one participant, immoderately. However, the company stated that the participants in this focus group were young people with known alcohol abuse problems and so whichever alcoholic drink they chose, it would be likely that they would consume it irresponsibly and immoderately. The company stated that whilst their responses were wholly regrettable, they were not surprising and could not be admissible because they constituted a skewed unrepresentative sample. The company explained that if NIADA had put together a similar small sample group of its clients who preferred other types of alcohol such as rum, vodka or cider, and were then asked about their abuse of that drink, they would likely give similar answers.

The company explained that in 2015, Dragon Soop was fully investigated by the Independent Complaints Panel (Panel) under Code rules 3.2(f) and 3.2(h) which it found to not be in breach. The company highlighted that it had received a letter from the Chair of the Panel that there had not been any breach of the Code and that the decision was final. Commenting on the decision, the Chair of the Independent Complaints Panel, Nicola Williams, said: “Whilst creativity and brands expressing their identities through their products is to be encouraged, care must be taken to avoid associating alcohol with bravado or suggesting a consumer must be daring to drink it. Offshore Island deliveries will take longer than two days including Channel Islands, Isle of Man, Scottish Highlands and Islands and Scilly Isles. A repeat drink-driver pulled over an hour after downing a can of Dragon Soop has been banned from the road for three years.

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Concerns have been raised over Dragon Soop – a potent mix of alcohol and caffeine being downed by Scots teens – which can create “wired, wide-awake drunks”. Aberdeen Sheriff Court was told he didn’t realise drinking the 7.5% ABV Dragon Soop an hour before getting behind the wheel would put him over the limit.